Interactive Web Sites

One of the things that make internet technology such a revolutionary form of mass communication is its potential for interactivity.

There are two basic types of interactive web modules: the kind where users can post or send a message to interact with your business or with other web users; and the kind where users interact with components of the web page itself. Something complicated like a checkout procedure for a customized product may involve both types.

Websites can be programmed to respond differently depending on user requests. Page content can be changed based on input from a previous page, and appearances can be modified based on stored preferences. For example, many popular content provider and social networking sites allow logged-in users to customize their page layout and display preferences.

Other examples of interactive applications include:

Simple contact functionality allowing users to send a message from the website
Interactive blog functionality where visitors can leave comments
Interactive purchasing: customers can place orders for custom products; or possibly you would like them to be able to leave product reviews that you can moderate
Interactive Flash objects for rich media and enhanced navigation